Market Segmentation and Muslim Loyalty Essay Example | Topics and Well Written Essays - 3000 words

Market Segmentation and Muslim Loyalty - Essay Example the above needs and have, with professional help and advice, divided the markets into various segments catering to different groups and sub-groups of customers. They have done this by discovering their needs and determining the want of their customers. In order to attract a large customer base of Muslims it has on offer Halal Food in its stores, especially in areas where there is large concentration of Muslim population. The decision is based on their current habits, needs and the affluence that makes them potential and recurring customers. The question however arises whether is it sufficient to just introduce Halal food and sit back and expect loyalty from Muslim customers? For testing the veracity of Tesco’s move to introduce Halal Food it was necessary to make a survey. Hence a survey was carried out to find the perceptions of Muslims about the Halal Food offerings at Tesco outlets and to give it credibility; both Positivist and Post-Positivists Methods were applied. Positivist methods are based on Descriptive and Experimental Research. Their justification lies in Internal and External reliability of content and Validity through Random and Deliberate sampling of data. In case of Post-Positivist Research the method adopted are Naturalistic Inquiry and Narrative Inquiry. Here the justification is based on Trustworthiness, as the result is credible, confirmable, dependable and transferable. It is further validated by fairness of the research. The reason for adopting a mix of both methods is that while in Business and Management researches, the quantitative or the numerical approach to analysis is based on Positivism, unless this is qualified by qualitative means (post positivism), the numbers alone can often be misleading. For instance Sales figures of a particular time period are of little value unless they are further divided into sales of individual items with prices and costs for each treated separately, from which the contribution to profit or loss of

Nicolaus Copernicus Essay Example | Topics and Well Written Essays - 1000 words

Nicolaus Copernicus - Essay Example was aware of this and could not present any observational "proof" in his manuscript, relying instead on arguments about what would be a more complete and elegant system. From publication until about 1700, few astronomers were convinced by the Copernican system, though the book was relatively widely circulated (around 500 copies are known to still exist, which is a large number by the scientific standards of the time). Many astronomers, however, accepted some aspects of the theory at the expense of others, and his model did have a large influence on later scientists such as Galileo and Johannes Kepler, who adopted, championed and (especially in Kepler's case) sought to improve it. Galileo's observation of the phases of Venus produced the first observational evidence for Copernicus' theory. The Copernican system can be summarized in seven propositions, as Copernicus himself collected them in a Compendium of De revolutionibus that was found and published in 1878: 1. Orbits and celestial spheres do not have a unique, common, center. 2. The center of the Earth is not the center of the Universe, but only the center of the Earth's mass and of the lunar orbit. 3. All the planets move along orbits whose center is the Sun, therefore the Sun is the center of the World. (Copernicus was never certain whether the Sun moved or not, claiming that the center of the World is "in the Sun, or near it.") 4. The distance between the Earth and the Sun, compared with the distance between the Earth and the fixed stars, is very small. 5. The daytime motion of the Sun is only apparent, and represents the effect of a rotation that the Earth makes every 24 hours around its axis, always parallel to itself. 6. The Earth (together with its Moon, and just like the other planets) moves around the... Copernicus' major work, was the result of decades of labor. It opened with an originally anonymous preface by Andreas Osiander, a theologian friend of Copernicus, who urged that the theory did not necessarily have implications outside the limited realm of astronomy. Copernicus' actual book began with a letter from his (by then deceased) friend, the Archbishop of Capua, urging Copernicus to publish his theory. Then, in a lengthy introduction, Copernicus dedicated the book to Pope Paul III, explaining his ostensible motive in writing the book as relating to the inability of earlier astronomers to agree on an adequate theory of the planets, and noting that if his system increased the accuracy of astronomical predictions it would allow the Church to develop a more accurate calendar (calendar reform then being an important question and one of the major reasons for Church funding of astronomy.